Big impact for large cities. Use software to redefine and improve how goods and services are delivered in Lisbon and other large cities.

Logistics. Home delivery. Couriers and messenger services. Taxis, trams, and the metro.

For years, delivery of goods and services within cities was limited to a few capital-intensive businesses. However, in the new age of smartphones, wearable tech, and ubiquitous connectivity, these carriers aren’t always the best option.

Urban areas like Lisbon have the added hardship of facing increasing congestion due to the mountains and hills surrounding the city – which prevent city sprawl and easy transportation to outside areas. As congestion worsens on Lisbon’s narrow and curb-less streets, the city’s mobility needs have shifted to focus more on optimization, sustainability, and – most of all – utility.  

Globally, new companies like Uber and TaskRabbit, are taking advantage of such shifts by adapting traditional delivery and service methods to fit into what’s been dubbed, the Convenience or Sharing Economy. City residents are renting out their personal assets, time, and talents on-demand.

The effects of this economic and mobility evolution are visible all over the world, but they certainly aren’t the only way the delivery of goods and services could be reimagined.

How can big, real-time, or system-integrated data be used to deliver goods and services in congested streets like those in Lisbon? How should diverse fuel sources and vehicular mobility options be utilized? What incremental changes will disrupt how goods and services are transported throughout cities with restricted outer limits? 

Ford needs your help to uncover the next iteration of goods and service delivery models. Reimagine urban mobility and submit your software solutions that improve delivery of goods and services in Lisbon and other large cities (with less than 600,000 residents). 

View full rules


This challenge is open to:

  • Individuals (who have reached the age of majority in their jurisdiction of residence at the time of entry); Teams of eligible individuals; Organizations (up to 50 employees)
  • Organizations with over 50 employees may compete for the non-cash Large Organization Recognition Award.


Content: Submitted solutions must focus on improving the delivery of goods and services in Lisbon or large cities (with less than 600,000 residents).

Solutions must include a software component such as: 

  • a native smartphone or tablet app (iOS, Android, Blackberry, Kindle, Windows Mobile)
  • a web app (mobile or desktop)
  • a desktop app (Windows PC, Mac Desktop)
  • software running on other hardware (including, but not exclusive to, wearable technology, open source hardware, etc.)
  • custom hardware which includes a software component (wearable technology, etc.)

Language: All submission materials must be in English or, if not in English, you must provide an English translation of the demo video, text description, and testing instructions as well as all other written materials submitted. 

Supplemental Material: You must submit a demo video (hosted on YouTube, Vimeo, or Youku) that walks through the main functionality of the solution via screencast or video. You must also submit at least one image/screenshot of your working solution.

New & Existing Solutions: Solutions may be newly created or pre-existing. If you are submitting an existing solution (developed prior to this competition), you must include new features/functionality added after the submission period began. Your new features must specifically aim to improve the delivery of goods and services in Lisbon or other large cities (with less than 600,000 residents). If you are entering an existing solution, you will be required to explain the new features on the submission form.

How to enter

  1. Read the Official Rules to confirm you meet all eligibility requirements.
  2. “Register” to access the submission form and start your draft.
  3. Create a working solution that meets the requirements above, demonstration video, and take some screenshots of your solution.
  4. Provide a way for us to access your solution.
  5. Submit before the deadline!


Jon Coleman, Ph.D.

Jon Coleman, Ph.D.
Fleet Sustainability & Technology Manager, Ford Motor Company

Jose Viegas

Jose Viegas
Secretary-General of the International Transport Forum (OECD)

Tiago Farias

Tiago Farias
Professor at the Mechanical Engineering Department of the Instituto Superior Técnico, Technical University of Lisbon

Thomas A. Montgomery, PhD

Thomas A. Montgomery, PhD
Analytics Lead, Blueprint for Future Mobility, Ford Motor Company

Jose Machado

Jose Machado
Chairman & CEO Ford of Spain - Iberia

Judging Criteria

  • Quality of the Idea
    Includes creativity and originality of the idea.
  • Implementation of the Idea
    Includes how well the idea was executed by the developer.
  • Potential Value
    Includes the extent to which the software may improve the delivery of goods and services, and reduce traffic congestion, in Lisbon.